W3G managed every stage of the rebrand, from concept to rollout, including creative direction, communication strategy, and community engagement.
The launch introduced a new logo, a fully redesigned website and app, and the deployment of the Spark Liquidity Layer. The reveal was supported by a brand presentation video, where the original Spark identity transformed into its new form, symbolizing progress and alignment with Sky’s broader vision.
To consolidate the rebrand, a Sparkvinity party was hosted with over 1.1k attendees.
The result was a unified identity that reflected Spark’s growth and its position within the expanding Sky ecosystem.
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