ETHDenver was cold, crowded, and expensive. Side events were overpriced, and competition for attention was everywhere. Instead of fighting for space, we created our own.
We turned a van into a mobile lounge: heated seats, coffee, branded snacks, merch: A full USDS experience on wheels. It moved people across the city, offered them shelter from the cold, and gave them a story to tell.
The campaign focused on reinforcing USDS's position as The Savings Standard.
The result: real-world impressions, organic content, and a clear message: USDS is comfort, clarity, and value. A savings product that moves with you.
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