Sky represented the system’s transition into the Endgame Phase, a long-term vision for a fully autonomous, decentralized financial infrastructure.
For the rebrand, W3G led the creation of a new visual and narrative identity from the ground up: logo, brand system, website, banners, and video content across all social platforms.
The MakerDAO Rebranding has been so far the biggest rebrand for an OG, blue chip DeFi Protocol.
To celebrate the launch, W3G managed global communications, ads, PR, and social activations, shaping how the world discovered the new Sky.
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