The “They Lied to You” launch video ignited the movement organically, reaching over 1 million impressions and 2,000 followers without any paid promotion. ETHRNSM quickly transcended marketing to become Ethereum’s cultural voice, merging creativity, coordination, and belief. Its collaborations with Etherealize and SER expanded the narrative beyond storytelling into tangible design systems and reports like: The Bull Case for ETH and Wall Street Needs a Blockchain.